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FINANCE FOR SALES & MARKETING

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Training course - Finance for Sales and Marketing
  Finance for Sales and Marketing COURSE PROFILE  
Who should attend
Sales and marketing front line staff, managers and executives will benefit from an understanding of the financial dimensions related to their roles and practice.
Program Content
  • Accounts Construction
  • Understanding and Interpreting Financial Statements
  • Cost Concepts and Behaviour
  • Investment and Present Values
  • Funding Sales Growth
  • Generic Strategies
  • Product Portfolio and Finance
Program Outcomes
    Participants will learn to...

  • Use pricing techniques in a way which maximised gross profits
  • Manage cost structures in a way which maximises net profits
  • Understand the financial impact of different management decisions
  • Understand the cash flow implications of different management decisions
  • Manage advertising and promotions budgets by understanding statistical techniques
Learning Format
  • Presentation of Topic
  • Questions and Answers
  • Group Assignments
  • Group Presentation of Assignments
  • Open Discussion
Methodology
As participants are non-accountants, topics are presented in an easy to understand format with "real world" examples of applications. The "business perspective" rather than the "theoretical perspective" is examined.
Duration
Two days.
ENQUIRE TODAY
To obtain more information on how you can have this training delivered to your people please contact us.
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